WELCOME TO THE AMECreative CouncilPre-voting platform!
WELCOME TO THE AMECreative CouncilPre-voting platform!
The objective of the Creative Council programme is to “foster a creative culture at HEINEKEN and champion world-class, transformative, commercially effective creativity”.
It’s the forum where marketing leaders meet to retrospectively review, debate, and assess the company’s creative output against the HEINEKEN Creative Ladder, and track progress towards consistent World Class Creativity in pursuit of commercial effectiveness.
THE PRE-WORK
Please review both the Internal and External Creative Work contained on this portal, and rate them using the HEINEKEN Creative Ladder. Your (anonymous) votes will be referenced in the Creative Council session. You can return to your votes to complete or change up until the deadline using your login details.
If you have any questions, do not hesitate reaching out to Andrea (andrea.valentini@heineken.com)
My Golden Triangle
is it memorable, is it motivating,
is it truthful?”
– Sir John Hegarty –
Our aim is to bring outstanding creative work into the world that aligns with Sir John Hegarty’s Golden Triangle: work that is memorable, that is motivating, and that is truthful.